Willy Wilson
Why Personal Branding Photos Matter (And Why ...

Are Headshots and Branding Photos the Same?

In Denver, CO, many people use "headshots" and "branding photos" interchangeably, but they’re not quite the same. A headshot is like the outside of a house—it shows people what you look like and gives them a first impression. Branding photos, on the other hand, are more like stepping inside and getting a feel for the space. They tell a story—about your personality, how you work, and what it’s like to engage with your business. Whether it’s capturing your creativity, professionalism, or the tools of your trade, branding photos provide context and connection.

Why Personal Branding Photos Matter (And Why They're Not Just Headshots)
Branding Photography, Social Media
Willy Wilson
How Non-Creative Businesses Can Use Instagram ...

Struggling to grow your business on Instagram without a visual product? This guide shows non-creative businesses how to use Instagram Reels, Stories, and video content to attract clients, build trust, and showcase their process. Learn how to leverage behind-the-scenes tours, team highlights, and storytelling strategies to create engaging content—even if your business isn’t inherently visual. Plus, discover tips for using hashtags, SEO-friendly captions, and professional brand photography to boost visibility and connect with your ideal audience.

How Non-Creative Businesses Can Use Instagram to Grow Their Audience in 2025
Willy Wilson
Branding Photography That Connects: Going ...

Branding photography isn’t just about pretty headshots. To truly connect with your audience, your photos need to tell a story that reflects their experience and shows the heart of your business. In this post, learn how using diverse, custom images can elevate your brand and build trust with every interaction.

Branding Photography That Connects: Going Beyond the Headshot
Willy Wilson
Custom vs. Stock Photography in Branding: Why ...

interior-designer-branding-photo-historic-home-denver

Custom vs. Stock Photography in Branding: Why Originality Matters
Willy Wilson
Creating Intentional Brand Photos: Bringing ...

Branding photography isn't about simply looking good in front of the camera—it’s about showing your clients who you are and what it’s like to work with you. Whether you’re a creative entrepreneur, an executive coach, or running a luxury custom business, intentional branding photos go beyond the surface to tell the real story of your brand. In this post, I’ll break down how you can showcase your key traits, align photos with your brand values, and create images that connect deeply with your audience—taking them beyond the front door of your business.

Creating Intentional Brand Photos: Bringing Your Business to Life